Week 5 For this assignment, make sure you post your


Week 5

For this assignment, make sure you post your initial response to the Discussion Area by the due date assigned.

Respond to the following questions using the lessons and vocabulary found in the readings.

In the Supplemental Material below, read the case study “Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV.” 

Based on the information, evaluate the three basic approaches used by Apple to produce innovation. Be sure to support your views with research, rationale, and appropriate examples.

Your posting should be the equivalent of 1 to 2 single-spaced pages (500–1000 words) in length.

Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by asking a question, providing a statement of clarification, providing a point of view with a rationale, challenging an aspect of the discussion, or indicating a relationship between two or more lines of reasoning in the discussion. Complete your participation for this assignment by the end of the week.

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